Alfa Romeo and Jeep, two iconic brands in the automotive world, are expanding their presence in Türkiye and enlarging their dealer network to meet the rising customer demand. Arkas Otomotiv’s Alfa Romeo and Jeep Dealership will commence operations following the opening ceremony of the integrated facility in Gaziemir, Izmir.
The new Alfa Romeo and Jeep Showroom, operating within Arkas Otomotiv, is the first facility to adopt the new corporate identity of both brands. Prepared to cater to customer needs in the most optimal manner, the showroom distinguishes itself with its new digital equipment and premium ambiance.
The integrated facility comprises Alfa Romeo and Jeep showrooms, service areas, and charging stations available for the convenience of facility guests. Arkas Otomotiv will offer after-sales services for the Maserati brand at the same facility. The facility, covering a total area of 2 thousand square meters, is notable for its modern and spacious design.
(02.05.2024)
Alfa Romeo and Jeep Dealer Network Expands with Arkas Otomotiv in Izmir.
Arkas Otomotiv’s new Alfa Romeo and Jeep Dealership was officially opened with a ceremony.
Arkas Otomotiv CEO Can Yildirim, along with Arkas Otomotiv senior management, Koc Holding Automotive Group President Haydar Yenigun, Tofas CEO Cengiz Eroldu, Alfa Romeo-Jeep Brand Director Ozgur Suslu, and numerous other guests, attended the opening ceremony of the integrated facility in Gaziemir, Izmir.
The new integrated facility, constructed with designs and standards aligned with the new corporate identity of the Alfa Romeo and Jeep brands, is poised to meet customer needs effectively. Equipped with digital technology and a premium atmosphere, customers can easily experience the products on offer. The facility, in addition to offering after-sales services, will cater to various customer needs from a single point, including second-hand operations.
In his speech, Can Yildirim, Arkas Otomotiv CEO, expressed: “As part of the Arkas Otomotiv Family, we are thrilled to welcome the Alfa Romeo and Jeep brands to our organization. Our family continues to grow each day. This makes us proud. We hope that our collaboration endures for many years to come. Wishing the best to all of us.”
Ozgur Suslu, Alfa Romeo and Jeep Brand Director, expressed excitement about the new dealerships for both brands, stating, “We are thrilled to introduce the new corporate identity standards of Alfa Romeo and Jeep brands to our customers through this facility. Equipped with digital applications to meet evolving customer expectations, our showroom offers customers the chance to experience technological innovations firsthand. Our versatile showroom will set itself apart with its digital offerings.”
Suslu highlighted that the Alfa Romeo Stellantis Group is making significant strides worldwide as a global premium brand. “We support our product advancements with new dealerships to connect more Alfa Romeo enthusiasts with our latest models. Alfa Romeo, synonymous with Italian sportiness, embarked on a remarkable journey with the introduction of Tonale in 2022. Our brand’s growth will persist with the upcoming launch of Alfa Romeo Junior. The opening of our second dealership with Arkas Otomotiv in Izmir will further contribute to the expansion of our brand.”
During the press conference held at the opening, Suslu emphasized that Jeep’s new dealership will strengthen the brand’s presence in Türkiye. He continued, stating, “Jeep, an emblem of adventurous lifestyle and freedom on the roads since 1941, is maintaining its steady growth in our country, supported by the introduction of the fully electric model Avenger last year.” Increasing customer demand creates the need to have a more widespread dealer network. With Arkas Otomotiv, we will respond to these demands even faster. Arkas Otomotiv operates in 4 different cities, offering a range of 12 brands and ensuring high customer satisfaction. With our new dealership, we aim to elevate the experience for Jeep customers even further.
Sporty and Premium New Showroom Concept
The newly opened dealerships in Izmir will introduce the updated corporate identity and standards of Alfa Romeo and Jeep, offering customers a more seamless experience. The new Alfa Romeo and Jeep showrooms, distinguished by a premium yet sporty concept featuring digital screens, expansive interiors, customer welcome, and waiting areas, provide customers with access to the full range of models in the brands’ product lineup.
Arkas Otomotiv, known for its expert staff and customer-oriented approach, will extend its exceptional sales and after-sales services to Alfa Romeo and Jeep enthusiasts. The Alfa Romeo showroom, embodying Italian sportiness and elegance, showcases the Tonale and Stelvio SUVs, along with the sport sedan Giulia. Furthermore, Alfa Romeo’s new B-SUV model, the Alfa Romeo Junior, recently introduced and highly praised by Alfa Romeo enthusiasts, will also be made available to customers in Izmir in the near future.
In addition to the Avenger, the brand’s first all-electric model, the Jeep showroom presents a selection of Renegade, Compass, and Wrangler models, backed by the assurance of Arkas Otomotiv.