Kristal Yağları’nın globalleşme yolculuğuna liderlik eden Christopher Dologh şirketin CEO’su olurken Genel Müdürlük görevini Vural Gözgeç’e devretti.
After serving as General Manager of Kristal Oil for 13 years, Christopher Dologh has been appointed as the CEO of the company. In his place, Vural Gozgec, who has worked in various positions since 2014, has been named as the new General Manager of Kristal Oil. The company, which was founded in 1938 and has achieved numerous accomplishments in its sector over the last 84 years, welcomes the new leadership to continue its growth and success.
This appointment marks the first time that the responsibility of senior management, which was previously held by family members, has been passed onto a professional manager.
Born in 1975 in Izmir, Christopher Dologh graduated from the Department of Business Engineering at the University of Kent in the UK and completed his MBA at Warwick Business School. In 2003, he returned to Türkiye and started working at Kristal Oil. Since 2010, he has held the positions of General Manager and Deputy Chairman of the Board of Directors at Kristal Oil, following his tenure in various departments of the company. In the upcoming period, Dologh will continue to serve as the CEO of Kristal Oil, while also fulfilling his role as the Honorary Consul of Hungary in Izmir.
Vural Gozgec was born in Izmir in 1982 and earned a degree in Economics from Dokuz Eylul University’s Faculty of Economics and Administrative Sciences. He commenced his career at the Corporate Banking Department of HSBC Bank. After working in the audit departments of Arkas Holding and Yasar Holding, Gozgec worked as the Financial and Administrative Affairs Manager at Kristal Oil between 2014-2018 and as the Assistant General Manager for the last five years.
Vural Gozgec, the new General Manager of Kristal Oil, gave information about the goals and projects he will realize in his new position.
Gozgec mentioned that their aim is to differentiate themselves by introducing new products to their consumers. He further added that one of their significant projects is the “Regional Flavors and Olive Varieties Preservation Project,” which is initiated to safeguard the cultural legacy of the country. “We introduced the ‘Kristal Türkiye Collection’ to consumers in April as part of this project, featuring extra virgin olive oils derived from lesser-known olive varieties grown in various Anatolian regions,” stated Gozgec. Our agricultural engineers supervised the entire production process of the extra virgin olive oils in the collection, which included Ayvalik, Kilis Yaglik, Sari Ulak, and Hatay Saurani varieties, to ensure meticulous execution.
New Advertising Campaign from Kristal
Kristal Oil began the first quarter of 2023 with a brand communication investment. The franchise produced a commercial film featuring Kenan Dogulu’s popular song “Ben Guzelden Anlarım” (I Know Beauty) as the background music, and set the slogan “Kristal, an Outstanding Olive Oil Brand for those who know beauty.” Gozgec said, “With this commercial, we aim to reach our brand to a wider audience by gaining a place in the minds and hearts of olive oil lovers. Our communication campaign will be broadcast on national and thematic TV channels, radio channels and digital channels throughout the year.
Kristal aiming to increase exports with the Turquality program
Kristal Oil, which became a member of the Turquality Brand Support Program in the previous year, is still supporting the goal of promoting Turkish olive oil and aiming to expand its market share globally by receiving support for four years. Gozgec said, “We took our place in the Turquality brand support program in 2021. Over the past two years, we have witnessed a twofold increase in our fully packaged and Kristal-branded exports. Looking ahead, our objective will be to expand the proportion of branded and packaged exports even more.”